Juicy by kj

Logo - Visual Identity - Packaging
Juicy by KJ is here to bring you the freshest and juiciest all-natural, locally made, cold-pressed juice. KJ’s love for juicing stems from her passion for healthy and nutritious foods. What started as a way to incorporate more nutrients into her diet turned into a hobby and as more was learned about produce, juicing, and its benefits, juicing became a way of life. After moving home from university, KJ realized there weren’t any outlets for fresh juice nearby. KJ believes people deserve an alternative to the heavily processed sugary juices within 20 minutes of their home so in collaboration with a local shop, she is ready to begin retailing her homemade juice recipes for consumption. Not only was KJ needing a visual identity that would speak to the freshness and vibrant taste and colors of her juices, but also labels and packaging which allowed for customization of ingredients as formulation of juices are subject change and may vary with specific allergies or other orders. We set out to create a custom logo mark with spunk and personality and bold as the power foods that each juice is made of.